Description

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According to government figures, the combined annual turnover of UK small businesses is approximately £1.9 trillion. Consequently this is a significant market with a lot to offer potential advertisers. It is a particularly fluid sector, with business owners highly receptive to offers which will allow them to grow their businesses, and run them more effectively.

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Changes in technology over recent years have made it much easier to start small or even home-based businesses which project a professional image every bit as corporate as their larger competitors, particularly in hi-tech and online sectors. This is not to neglect more traditional occupations, though – the file is equally effective at targeting tradespeople as it is professionals.

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To reflect this fast-changing marketing, the file is updated on a monthly basis, and compiled from pooled data sources in order to maximise coverage and accuracy. Data is compliant with current data protection legislation.

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These types of business are extremely responsive to a wide range of offers which will help them to thrive. Therefore, this database will prove extremely effective for a wide range of offers, including, but by no means limited to:

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• Accounting, Finance and Insurance

• Stationery and Office Supplies

• Training Services

• Computers and Accessories

• Vehicle Rental and Purchase

• Promotions and Incentives

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