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Data Planning & Buying

There are many thousands of lists available for rental in the UK Marketplace alone. Navigating your way around the options, and finding the right data, is a time-consuming process. Luckily, Thinking Data have done a great deal of the legwork for you. We have extensive experience of planning and buying data for a wide range of clients and market sectors.

Depending on what you need, we might start with a profile of your existing file, to identify the right targeting opportunities for your campaign. We'll work with you to establish the key requirements of your brief, and source the right data.

Our vast experience means that we know the most reliable lists in a particular sector. Our advice is always impartial and carefully considered, and, because we make our money from commission on data that we buy, it won't cost you any more than doing it yourself.


Most importantly, we'll ensure that the data that you use is clean, up-to-date and compliant with appropriate legislation.

Our involvement doesn't stop there: we'll ensure that the data is delivered when you need it, arrange de-duplication of multiple list sources if required, and we'll work with you on post-campaign analysis to ensure that your roll-out activity from initial testing is as effective as possible.

Give us a call or drop us an email to discuss your requirements in more detail.

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